(Part 4 of our series on how WebRTC is changing human communications)
As HTML5 allowed for true application development on the web, Web 2.0 created a massive opportunity for both independent developers and well-funded corporations. Web 2.0 also drove adjacent industries including hosting, security and multiple aspects of cloud computing.
This developer boom generated new economies in the developed and developing worlds, with millionaires and billionaires created in a few months or years. Traditional companies (including the software darlings with massive market caps generated in the early days of the Web), scrambled. Some continued to win, and some lost and even disappeared.
I believe we are at the dawn of a similar (and maybe even faster) economic growth spurt and value creation via WebRTC and similar real time communications technologies. These new technologies have the potential to change everything about the way humans communicate with each other. Even “things” in their lives will be able to communicate with them through sensors, wearables, and more.
Is WebRTC a Part of Web 3.0?
Web 3.0 has been defined by Lifeboat Research, as “a third generation of Internet-based services that collectively comprise what might be called ‘the intelligent Web’ — such as those using semantic web, micro-formats, natural language search, data-mining, machine learning, recommendation agents, and artificial intelligence technologies — which emphasize machine-facilitated understanding of information in order to provide a more productive and intuitive user experience.”
WebRTC cracks the code on making it easy, intuitive and entertaining to communicate with “one touch” or “one click.” it is now possible to embed RTC into existing business scenarios - not only “push to talk” but “push to join” a multi-party video conference. WebRTC makes it possible for a video conference to call each end-user if some condition is triggered (like an emergency). How convenient is that?
No more downloading apps.
No more dialing “phone numbers.”
Are these applications only in our imaginations, or are they available today? I will share the best applications out there and ideas for more in this series. This is a critical cycle in the Internet’s evolution – a revolutionary path particularly when one considers the “replacement value” compared to old-fashioned human communications tools. The barriers of entry are down!
Show me the Money
As the visionary Dean Bubley, whom we consider the pioneer in following and reporting on WebRTC as an industry, writes in his WebRTC Market Status & Forecasts, “The problem is that at present, relatively few general Web developers are seriously thinking about embedding communications, and neither are many mobile app-developers. Some will have been put off by previous experiments with SIP, Flash, network APIs and other clunky approaches to embedding voice or video. Others will be concerned with fragmentation, uncertain iOS support, or the current ‘draft’ status of WebRTC.”
How can you and your company grab hold of this once-in-a-lifetime opportunity to be a part of the next massive wave of change as the Internet continues to change everything?
How can you follow the creative and commercialization streams in this new world of “real time, all the time” communications