Network Functions Virtualization (NFV) was designed to help the telecom industry accelerate innovation and launch services quickly, efficiently and cost-effectively. This is done primarily by replacing hardware-centric equipment with cloud native and microservices approaches that allow key core and edge functionality to be virtualized in telecommunications networks.
There is nothing as exciting as our annual customer and partner gathering each year, and this year, for the first time, we are bringing over 600 people together in my backyard, downtown Los Angeles. The energy in LA is unlike any other city, bringing a cool vibe to a hot town, with everything from music and entertainment to technology and a vibrant economy. As part of the real-time communications industry, we are in the networking business, and there will be no better networking happening than at this gathering which has grown each year over the past five years.
This is the fifth year we've brought together our customers, partners, industry analysts, and the media to share their perspectives - but the first year holding this exciting gathering in the City of Angels, Los Angeles!
We are officially less than a month away from GENBAND™ Perspectives17 annual customer and partner summit and the anticipation is building, not only among our team but also among our customers and partners. I’ve already heard from a number of customers with whom I’ve visited over the past few months on how they are looking forward to attending this year’s show.
It's my favorite time of year as GENBAND brings together hundreds of technology and telecom professionals at the top of their game to compare notes about the never dull worlds of networks and real-time communications applications, while sharing their experiences, and revealing visions into a future of hyper-connected digital conversations.
With our company’s annual Global Day of Service fast approaching on June 1st, I was recently reminded of what a unique privilege I have - being a part of such a giving and caring group of professionals. I’m not just paying lip service when I say GENBAND employees are truly special in so many ways. Each year GENBAND team members volunteer thousands of hours working at local charities and non-profit organizations that are most near and dear to them.
Over the last several years, we have been working with some of the largest and most successful Communications Service Providers (CSPs) in the world, and it's been fascinating to be part of their transformation teams, contributing to their large-scale projects, as virtualized and software defined networks emerge and legacy networks continue to fade into the past.
Will network design in the future be as easy as spinning up Virtual Machines, and will launching new services take days or even hours, not months or even years?
This is the promise of Network Functions Virtualization (NFV) for Communications Service Providers (CSPs) and the value proposition of Software Defined Networking (SDN).
According to industry analysts, it takes CSPs an average of 9 - 18 months to launch a new service on existing appliance-based networks.