As communications networks evolve, interconnects tend to grow in numbers and complexity. Carriers and enterprises are converting core networks to IP, and are using IP to connect with peering entities. For the network core to deal with the emerging universe of applications, networks and devices, those elements must first be normalized at the edge.
It's my favorite time of year as GENBAND brings together hundreds of technology and telecom professionals at the top of their game to compare notes about the never dull worlds of networks and real-time communications applications, while sharing their experiences, and revealing visions into a future of hyper-connected digital conversations.
Over the last several years, we have been working with some of the largest and most successful Communications Service Providers (CSPs) in the world, and it's been fascinating to be part of their transformation teams, contributing to their large-scale projects, as virtualized and software defined networks emerge and legacy networks continue to fade into the past.
Even without the “sizzle” of creative ways you can increase the value of SIP Trunking, there is a lot of “steak” as the category continues to grow.
According to IHS, a leading market research firm, SIP Trunking is an over $8.5 billion opportunity for communication service providers over the next few years, across all geographies.
We are experiencing a tremendous response to one of our most unique offerings, which makes it possible for our partners to serve customers with Nortel investments by keeping their networks – and phones – in place by providing a centralized session management platform connecting multiple branch offices.
The mobile market place is undergoing major shifts and mobile carriers are facing major challenges in staying competitive in delivering services, and scaling their networks efficiently. Voice and SMS are commoditized, and the revenues are shifting from voice to data while the combined revenue of voice and data is not able to keep pace with the rising cost of delivering mobile data. VoLTE and RCS investments, while visionary, are not making a positive impact on top and bottom lines fast enough.
At the end of the day, it’s all about the bottom-line. As partners look at managing their business to increase profitability and making decision on which line-cards to carry, which services to offer, workforce management and which growth areas to drive to solidify the monthly recurring revenue (MRC) streams. However, it’s important as you look at your business to also understand what vendor partner ecosystem are you in.