With the modernization of networks accelerating heading into 2018, the promise of more open technologies and more orchestrated ecosystems has become a reality for Communications Service Providers (CSPs) who are now able to spin up, deliver, bill for and manage new services faster and more efficiently than ever.
Over the past 15 years Unified Communication (UC) services have become a normal part of enterprise communications, features like presence and IM along with voice and video are part of our work lives. The advent of cloud-based UC has made it even easier to roll-out sophisticated services to anyone with an internet connection.
The Internet of Things (IoT) as a stand-alone world of connections without question will continue to grow and make machines more efficient, make the production of goods less expensive, make our energy grid more reliable, our environment more sustainable, and our cities safer.
Why is the communications platform market so hot right now? Why was Twilio one of only a few successful IPOs this year? Why are companies like Cisco and Vonage acquiring communications platforms? The answers to these questions are simple. Because Communications Service Providers (CSPs) especially see the value that communications platforms can bring – the ability to give mobile and web developers access to real-time communications services and embed these capabilities directly into workflows and mobile apps simplifies and enhances the user experience.
In a world where everybody and everything can be connected, when machines and humans can interact in an exponential variety of ways, the opportunity to understand behavior better and serve up more useful and entertaining experiences is becoming the real, real-time communications game.
When I joined GENBAND in early 2015 I had firsthand knowledge of the innovation that was taking place at the company and that’s one of the things that made the organization so attractive to me. I’ve known David Walsh, our CEO, for many years and I know that he is fully committed to anticipating our customers’ needs and delivering the solutions and services that help them compete and maintain their dominant position in the communications industry. Staking out leadership positions across this dynamic landscape is part of our DNA.
The “webification” of real-time communications (RTC) refers to communications being embedded into the Web and made accessible on any screen, which is something we see happening in an increasing number of applications. Embedding RTC into web applications helps deliver a richer and better user experience by making online interactions more human. Developers, including those of sophisticated software that powers major business processes, are taking note of this trend and starting to capitalize on its benefits.