As a new company created when two great organizations came together as one as the result of the merger of Sonus and GENBAND, we at Ribbon are more grateful than ever for the support of our team, our customers, our partners, and our communities. Even as our industry continues to evolve at an unprecedented pace, even as new technologies continue to disrupt traditional communications networks and inspire new applications, we know that life will continue to change in all good ways when we can connect the world in new ways.
With this morning’s announcement that we are now a single company called Ribbon Communications, we wanted to take this opportunity to share some behind the scenes details of how we came to this decision.
Over the past 15 years Unified Communication (UC) services have become a normal part of enterprise communications, features like presence and IM along with voice and video are part of our work lives. The advent of cloud-based UC has made it even easier to roll-out sophisticated services to anyone with an internet connection.
Network Functions Virtualization (NFV) was designed to help the telecom industry accelerate innovation and launch services quickly, efficiently and cost-effectively. This is done primarily by replacing hardware-centric equipment with cloud native and microservices approaches that allow key core and edge functionality to be virtualized in telecommunications networks.
Development and operations teams are sprouting up in enterprises and businesses around the world, and while formal “DevOps” programs are still in the early phases, as our hyper-connected and hyper digital world calls for more and more software applications, many analysts suggest DevOps will be even more powerful than legacy IT in the future.
As communications networks evolve, interconnects tend to grow in numbers and complexity. Carriers and enterprises are converting core networks to IP, and are using IP to connect with peering entities. For the network core to deal with the emerging universe of applications, networks and devices, those elements must first be normalized at the edge.
The tragic disaster in Houston and surrounding areas in Texas - the state where GENBAND is headquartered in the U.S. - reminds us how important it is to be ready to respond and help when hurricanes, tornados, earthquakes and floods impact communities on an increasingly large scale.
Our employees located in Dallas, only a few hours drive from Houston, have been opening their homes to families, friends and loved ones. I know many colleagues and friends who have already donated to relief efforts and are trying to assist in other ways as well.
Is your enterprise ready to support wave after wave of new technologies already disrupting and, in some cases, destroying traditional business?
Communications and collaboration are undergoing a major “uber-transformation” and, to a large extent, this is being driven by a new generation of customers, workers, and partners who have grown up mobile first, cloud first, and constantly connected. Enterprises who aren’t adapting fast enough are crumbling.
As real-time communications services are increasingly moving to the cloud, one of the biggest impacts and potential for growth revenue is coming at the intersection of software innovation and dramatically changing consumer behaviors.