GENBAND’s Advantage Partner Program Recognized With 5-Star Rating in CRN’s 2016 Partner Program Guide

GENBAND’s Advantage Partner Program Recognized With 5-Star Rating in CRN’s 2016 Partner Program Guide

Highlights differentiated focus on partner-enabling tools and capabilities

Plano, TX, April 12, 2016GENBAND, a leading provider of real-time communications solutions, announced today that CRN®, a brand of The Channel Company, has given GENBAND a 5-Star rating in its 2016 Partner Program Guide. This annual guide is the definitive listing of technology vendors that service solution providers or provide products through the IT channel. The 5-Star Partner Program Guide rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.

“GENBAND strives to provide our partners the key tools and resources they need to be successful,” said Patrick Joggerst GENBAND’s EVP of Global Sales and Marketing. “We listened to them and revamped our program to deliver the capabilities in the form they need. It’s an honor to have this work recognized by the CRN Partner Program, and we look forward to continuing to deliver the 5-Star experience through our partners and into our customers across the board.”

To determine the 2016 5-Star ratings, The Channel Company’s research team assessed each vendor’s application based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.

GENBAND’s Advantage Partner Program is designed for our Provider, Integrator, and Developer partners to deliver and support our wide and deep portfolio of managed premise, SaaS, and PaaS Real-Time Communication solutions. Program tools and capabilities include marketing/co-op development funds, product and service level discounts, free training accreditation, field teaming, and additional support options designed to ensure a smooth deployment and superior customer experience.

“Solution providers have more choices than ever before when it comes to selecting vendor partners. Identifying the right vendor with the right technologies and the right channel approach can mean the difference between successful adoption of a new technology or business model and an awkward, unnecessarily difficult integration,” said Robert Faletra, CEO, The Channel Company. “Our annual Partner Program Guide and 5-Star ratings recognize the best channel programs available in the market today and serve as a valuable resource for solution providers looking for the right fit.”

The 2016 Partner Program Guide will be featured in the April issue of CRN and online at www.CRN.com/ppg2016.

About the Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. thechannelco.com

CRN is a registered trademark of The Channel Company, LLC.  The Channel Company logo is a trademark of The Channel Company, LLC (registration pending).  All rights reserved.

The Channel Company Contact:

Melanie Turpin
The Channel Company
(508) 416-1195

mturpin@thechannelco.com

About GENBAND

GENBAND, a 2015 CNBC Disruptor 50, is a global leader in real-time communications software solutions for service providers, enterprises, independent software vendors, systems integrators and developers in over 80 countries. Kandy, its award-winning, disruptive real-time communications software development platform, is built from the company’s global telecommunications network and security technologies. The platform enables these companies to easily embed a full suite of voice, video, chat, screen-sharing and collaboration capabilities into their existing business, web and mobile applications.  The company’s Network Modernization, Unified Communications, Mobility and Embedded Communications solutions enable its customers to quickly capitalize on growing market segments and introduce differentiating products, applications and services. GENBAND’s market-leading solutions, which are deployable in the network, on premise or through the cloud, help its customers connect people to each other and address the growing demands of today’s consumers and businesses for real-time communications wherever they happen to be. To learn more visit genband.com.

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Company Contacts:

U.S. Press:
Dennis Watson
GENBAND
+1 (972) 521-5921
Dennis.Watson@genband.com

International Press:
Catherine Berthier
GENBAND
+1 (646) 741-1974
Catherine.Berthier@genband.com

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